Business Introduction

NovaStar Yida — Innovating for Global Users

Beijing Xinxing Yida Technology Co., Ltd. is a mobile app and game publisher focused on overseas growth. With deep experience in IAA and IAP monetization, we have scaled products across North America, Southeast Asia, and Europe to over 120 million total downloads.

We focus on depth, not hype

We do not launch products based on intuition. Every release is validated through repeated data simulation and user testing: retention, LTV, and payback cycle must be clear before launch.

This relentless execution culture helps our products stay competitive in crowded international markets.

Retention-first LTV discipline Data-driven releases

Platform and commercialization strength

  • 5 products already reached 1M+ monthly active users.
  • Direct collaboration with Google, Meta, AppLovin and other global platforms.
  • IAA + IAP hybrid monetization model with industry-leading efficiency.
  • Core team members from Baidu, ByteDance and Kuaishou.

Average professional experience across core members: 8+ years.

Business style: steady, precise, aggressive, fast

Steady + Precise

We stay in categories where we are truly strong, and iterate every version with A/B testing instead of guesswork.

Aggressive + Fast

Once targets are set, execution intensity is high. From project approval to launch, some products can ship in just 4 weeks.